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Business is ART

and science, gut instinct, hard work, and a certain amount of luck

“A clear winner in terms of finding solutions to help achieve your long- and short-term business goals.”

—Dr. Sanjay Jain, New York Times best-selling author

Jon breaks down the fundamentals in a way that is both fun to read and thought provoking.

—Kim Kelly-Bartley, vice-president, marketing and menu development at White Castle Management

Book Description

Business is ART provides business leaders with an easy-to-follow approach to business success. Its purpose is to provide a simple process—with templates—that business and organizational leaders can follow, from the creation of a powerful vision to strategic business plans, performance metrics and back again in a continuous cycle of improvement. Written by Jon Umstead, and tested over a thirty-year business career, this book is filled with personal anecdotes and experience, as well as wisdom from other business leaders, creating an engaging, accessible, and empowering guide to business success.

PRAISE

“Jon is an amazing guide—you will keep returning to his words over and again!” —Paul Butare, former CEO, AcroSoft Corporation

Business is ART will help anyone who is starting out or needs to refresh their skills in this highly competitive business environment. Jon breaks down the fundamentals in a way that is both fun to read and thought provoking.” —Kim Kelly-Bartley, vice-president, marketing and menu development at White Castle Management

  • softcover
  • 5.5 × 8.5 inches
  • 280 pages
  • 978-1-927958-44-5
  • $21
  • also available as an ebook