Eating sustainable seafood is about opening your mind (and fridge) to a vast array of fish and shellfish that you might not have considered before—and the Pacific Coast is blessed with an abundance of wild species. With Lure, readers embark on a wild Pacific adventure and discover the benefits of healthy oils and rich nutrients that seafood delivers. This stunning cookbook, authored by chef and seafood advocate Ned Bell, features simple techniques and straightforward sustainability guidelines around Pacific species as well as 80 delicious recipes to make at home. You’ll find tacos, fish burgers, chowders, and sandwiches—the types of dishes that fill bellies, soothe souls and get happy dinner table conversation flowing on a weekday night—as well as elegant (albeit still simple-to-execute) dinner party options, such as crudo, ceviche, and caviar butter.
“Ned’s passion for sustainable seafood is infectious and this book irresistible. Bring his recipes into your home to support healthy oceans.” – Dr. David Suzuki, award-winning scientist, environmentalist, and broadcaster
“Only from a healthy ecosystem can we celebrate full nutrition and flavor from our food. Lure embraces this simple truth through chef Ned Bell’s passionate delivery of his approachable recipes.” – Rick Moonen, chef of Rick Moonen’s RM Seafood
“Ned’s first cookbook Lure features a set of sustainable seafood recipes that are accessible, well considered and, most importantly, delicious.” – Michael Cimarusti, Michelin-starred chef of Providence
“The pages offering a welcome glimpse into the creative mind of a man whose spirited dishes sing of the seasons and praise the products that make the Pacific Northwest perfect home for the man whose heart belongs to the sea.” – Barton Seaver, chef and author of For Cod and Country
“Ned Bell is one of that laudable cadre of young chefs who has taken the trouble to learn not only the names of his farmers but also his fishers. If, like me, you’re committed to sustaining the health of the oceans, you’ll grab this book that shows you how to cook all the responsibly-harvested gifts of the sea.” – Tom Douglas, American executive chef, restaurateur, author, and radio talk show host.
“I’m going to go out on a limb and suggest that Lure is the most important cookbook of the year, if not the decade.” – Tim Pawsey, Hired Belly
“Lure is at once a cookbook, coffee table showpiece, and educational manual. With straightforward recipes and a digestible approach to ocean sustainability, Lure is a beautiful and accessible guide for the conscientious cook.” – NUVO Magazine
“It should come as no surprise that Lure, his first cookbook, co-written with ace writer Valerie Howes, is just wonderful too. It’s a beauty of book—bright, full of gorgeous imagery and laid out in an attractive easy-to-understand style” – BC Living