Why Their Advertising Is Better Than Yours
Insights and advice for more effective campaigns—straight from the creative trenches!
It’s no secret that most advertising is silly, irritating, and boring. Everywhere we go, irrelevant ad-noise clutters our physical and mental environments. More importantly, it simply doesn’t work. If your company’s advertising doesn’t rise above the fray, you probably blame your agency—they’re not giving you their best work, or they “just don’t get it.” But consider this: you might be the problem.
Building a more effective client/agency relationship results in more effective advertising. The insights and advice in this book will help you understand what it takes to become a “Great Client.”
The days of the adversarial client/agency relationship are long gone—and you can forget the Mad Men image of a lone creative generating brilliant insights at the last minute. After a long career as creative director at agencies on both coasts, David Ullman knows that great advertising comes from shared communication, shared goals, and mutual trust.
“This is the book that tells you how to get more bang for your advertising buck.” —Larry Cohen, Managing Partner, Glyphix Advertising, Los Angeles
“Great Clients puts the blame for bad advertising squarely where it belongs.” —Jim O’Neil, Director, O’Neil & Associates, Hollywood
“David hates creative department bullshit and loves clarity. He can spot bad copy, bad layouts, and bad clients in a New York minute.” —Carl Conkle, Senior Designer, Conkle Design, Portland