Figure 1 Publishing

Business + Leadership

Lead. Care. Win.

How to Become a Leader Who Matters

Silver Winner of the Nautilus Book Awards in the Business & Leadership Category

Dan Pontefract is the best-selling author of three books: The Purpose Effect, Flat Army and Open to Think which was the 2019 getAbstract International Book of the Year winner. It also received a 2019 Axiom Business Book Award in the Leadership category.

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“While we often hear the mantra that leaders are in the people business, something continues to be lost in translation. Let me make it clear: you are in the relationship business. Your number one and irrefutable goal is to focus your leadership on the development and sustainability of relationships. They could be with your family, neighbors, team members, bosses, partners, customers, suppliers or even competitors. The entirety of Lead. Care. Win. focuses on your exchanges with people and how to make them more meaningful and mutually productive.”

—Dan Pontefract

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Book Description

Dan Pontefract is on a mission to change the world of work. Lead. Care. Win. is his fourth book, and like the previous three is the product of relentless focus, observation and research that have led him to define nine insightful yet super-practical leadership lessons. His latest thinking will help you become a more caring and engaging leader, one who will fully (and completely) understand the critical importance of crafting meaningful, respectful relationships among all your stakeholders.

Every human interaction is crucial. Every exchange can be mutually beneficial.

These nine leadership lessons center on your willingness to improve how you treat people, a call for meaningful change to:

  • Be relatable and empathetic
  • Act not out of ego but out of purpose
  • Share knowledge to build a wise organization
  • Stay present and attentive to the needs of others
  • Embrace change and the opportunity for growth it offers
  • Stay curious and adopt lifelong learning
  • Think and act with clarity
  • Commit to balance and inclusivity in all your dealings
  • Act with humility and thoughtfulness

The bottom line is that when you care enough to champion others, the workplace becomes happily infectious and the organization benefits in more ways than one.

It’s time to care. Full potential is possible.



Leading by caring

Business in Vancouver

The Pandemic’s Net Question: Do You Work To Live Or Live To Work?


5 Signs You Are Disconnected to Your Co-Workers

Breakfast Television

What’s On Your Bookshelf

TD Magazine

Excerpt: No More “Spray and Pray” In Training

Training Magazine


“If you want to win, you have to care–Dan Pontefract is a leader who cares.”

—Whitney Johnson, Thinkers50, Leading Management Thinker

“An invaluable roadmap with helpful techniques and practical approaches, Lead. Care. Win. is essential reading for those seeking to become a leader who matters.”

—Amy C. Edmondson, Professor, Harvard Business School and author of The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth.

 Lead. Care. Win. showcases Dan Pontefract’s thoughtful field guide to transform yourself into a leader with a heart.”

—Herminia Ibarra, Charles Handy Professor of Organizational Behavior at London Business School and author of Act Like a Leader, Think Like a Leader.

 “Dan Pontefract delivers a thorough field guide that will categorically improve your ability to lead both yourself and others.”

—Francesca Gino, Professor, Harvard Business School and author of Rebel Talent: Why it Pays to Break the Rules in Work and Life.


  • Paperback
  • 5.75 × 7.75 inches
  • 216 pages
  • 978-1-77327-132-3
  • $22.99 CAD / $14.99 USD
  • September 2020
  • also available as an ebook and audiobook