Rethink has been one of the world’s most awarded advertising and design agencies for over two decades.
Now, for the first time, Rethink’s founders share this how-to manual of their fifty-five best tools for creating a sustainable, successful creative culture – tools that will help you inspire your people, boost your bottom line, and take your creative product to the next level. Their comprehensive playbook, Rethink the Business of Creativity is radical, refreshing, and relatable to any business striving for creative excellence.
“An absolutely captivating and inspiring look under the hood of one of the most creative advertising and design agencies in the business.” —Terry O’Reilly, host of CBC’s Under the Influence
“Having been a client of the authors for almost all of their twenty-year journey, I can attest to the truth and power of their unconventional recipe for creating great work, strong partnerships, and business success.” —Susan Senecal, President & CEO, A&W Canada
“Like IKEA, Rethink’s culture is predicated on the power of harnessing the values of humbleness and collaboration. This book is a manifesto for creating a sustainable creative culture.” —Lauren MacDonald, CMO, IKEA Canada