In this clear and informed guide to the business model that’s set to dominate twenty-first-century commerce, Adam Levinter makes a compelling case that the phenomenal success of companies like Amazon, Netflix, Spotify, and Salesforce wouldn’t be possible without the foundation they all have in common: subscription. A surge of subscription boxes in 2012 earned buzz for offering everything from razors to meal kits to underwear; since then the model has proven to be adaptable, profitable, and resilient, even as many traditional retailers struggle to stay relevant in the digital economy.
Levinter takes a close look at the leaders of the subscription economy to pinpoint the essential elements of the model, and prove that while the basic concept may be as old as magazines, the ubiquity of the internet is enabling a new way for businesses to scale and succeed. The Subscription Boom shows that the appeal to both customers and businesses makes subscription a smart play for virtually any business.
“The Subscription Boom shows Adam’s profound understanding of how this business model became so important, why it works, and, most importantly, how to use it.” —Brian Smith, founder of UGG
“I want a subscription to Adam’s brain and his subscription knowledge.” —Paul Jarrett, co-founder Bulu Group
“If you’re looking to understand the subscription economy, this book is the place to go.” —Jesse Horwitz, co-founder, Hubble Contacts
“Adam understands the power of subscription better than anyone, and makes a compelling and absorbing argument that it will be the most important business model of the next century.” —Dan Demsky, Unbound Merino
“Adam lays out the inner workings of subscription based companies providing an easy-reading roadmap for executives to follow in understanding the role that subscription might play in their brand strategies. In a world where the rules of retail have been completely rewritten, Subscription Boom is essential reading.” —Doug Stephens, author of the bestselling Reengineering Retail